How consumers are making sustainability a growth opportunity
Public concern about sustainability issues has increased pressure on food companies and fuelled demand for more sustainable food products. Ben Cooper examines the commercial opportunities conscious consumerism represents.
Risk mitigation is a critical component in the sustainability strategies of food manufacturers and the reputational harm associated with falling short on environmental, social and governance criteria are potentially as damaging as material risks. Public concern about sustainability issues has never been higher and, in today’s highly connected world, bad news travels fast.
However, there is a significant upside to this new order. Concerned or even outraged citizens are also environmentally conscious consumers and, for savvy food companies, what they offer as the latter could more than compensate for any discomfort they cause in their other guise.