The Future is Now

Last week I was in Venlo, The Netherlands, to participate in the event ‘The Future is Now’, organised by Innoveins and Bluehub, with whom Proaxxes is creating links in AgriFood Tech. During the event in the inspiring building of Brightlands Campus Greenport, the former Expo Floriade of Venlo, the buzz word was Future Farming!

We listened to five pitches of innovative start-ups in the field of sensoring, data and sustainability. After that, we were thrown into the future by two presentations of the leading Dutch companies Signify on the use of LED lighting in agriculture and KPN on the ten technology trends they are working on. The well organised event concluded with a very interactive panel discussion. Personally, I was inspired by the technology proposals of the five start-ups, because of their usefulness and apparently direct applicability. Let me give you a quick glance:

AIGRO is developing a Robotized Weed Control system, where a robot (AGV) drives through the cultivated area, mowing the lawn while selectively detecting and destroying the weed with electricity.

JOIN DATA is active in the dairy industry and agriculture. Through secure and transparent data distribution they give the farmer a tool to have an overview of all data collected and to decide with whom to share these.

GLITCH develops a system for the greenhouse cultivation of strawberries, in multiple layers. Over a height of 8 meters, strawberries are grown in 4 layers, with the potential of calculating energy saving, light use, quality of the fruit, when to harvest and how to dehumidify.

GENZAI is automating the measurement of stem thickness of trees, through Artificial Intelligence, in order to allow growers to follow the growth speed of their trees by the millimeter, linked to GPS for stem recognition, to understand the dimension of their stock.

And finally, BOTANY, that developed a system to measure the effectiveness of organic pesticides. Through Digital Image Detection, Botany can count the different stages of the whitefly on six crops. This includes roses, chrysanthemum, gerbera, cucumber, tomato and paprika.

We were then taken into the future by Signify LED lighting and KPN, the national telecommunication company. Signify is supporting growers to improve quality, increase yield and save water, using dynamic controlled LED lighting. While KPN is supporting the greenhouse horticulture sector with technological innovation and facilitation. KPN sees the following 10 future trends as an unavoidable solution to keep up with the growth of the world population, and to provide healthy and save food to nine billion people by 2050: 5G networks, Open API’s, Internet of Things, MultiAccess Egde Computing, Distributed Ledger, Data Driven Society, Human AI Interaction, Autonomous Systems, Extended Reality and Security.

The afternoon ended with a networking drink with lots of food for thought!

Proaxxes is connecting Dutch and Italian technology for AgriFood and always interested in discovering innovative solutions to match.

Feel free to contact us!


Godelieve – Managing Partner

“The only person you should ever compete with is yourself. You can’t hope for a fairer match. ”  – Todd Ruthman


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