Consumer Trust – Strike Two
During the first event of Strike Two Summit we address global challenges regarding consumer trust. Because consumers ultimately shape the future of our food, we start the summit here. The key issue today is trust. One in ten people fall ill because of what they eat. Less than one third of consumers truly trust their food. Spread over three tracks we’ll explore how new technologies can improve Food Safety, Food Quality and Circularity.
We need to transform our food system towards a more circular food system.
This transformation requires a system change. Strike Two Summit brings that system together, in one place, accelerate that transformation. We’ll offer our visitors ready-to-use digital solutions that enhance the transparency, circularity and sustainability of our food. We’re doing this together with amazing partners.
The Netherlands is ahead of the curve in digital agri-food solutions. Therefore, many of our tracks are focused around Dutch-grown solutions. Ready to be used in any place.The summit is highlighted with ‘track’ themes that range from blockchain solutions that make farm buyouts possible, to building consumer trust and safety with fraud-free digital food twins.
Strike Two Summit is the first of a yearly recurring event that will connect the coalition of the willing.
A more transparent food system not only impacts the environment in a positive way, it also empowers the consumer and the farmer.
We need transparency and circularity to make our food system more sustainable. And we need digital solutions to get there.
Let’s re-think the way we use resources for agriculture. Digital innovations can have a big impact on changingthe way we choose food, make food and transport food.